Good content design requires a mix of skills that are macro (brand related) and micro (product-specific).
Holistic Thinking
Smart strategy keeps top of mind how a project fits into the larger narrative of the brand experience, helps achieve business goals, and delivers for the user.
Content Strategy
I’ve worked on all aspects of content strategy including: website design, editorial strategy, content marketing, style guides, and content operations.
Understanding the User
Detective-level work to understand a user’s point of view, needs, desires, and pain points.
Information Architecture
I love the puzzle of organizing information to make content easy to find, easy to understand, and delivered in a useful way.
Writing
I’ve written UI copy, emails, video scripts, site copy, training manuals, one-pagers, customer service chats, ad copy, blogs, social copy, and press releases.
Editing
Editing is one of my favorite things to do. I enjoy editing copy and video.