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guiding the user’s experience

An important part of introducing a product is to assure users feel supported and excited to use the product. I like to make sure users understand the story of the product and how they fit into it (is the product something that helps them achieve their goals, or do they become part of a larger …

crafting a narrative

I’m very proud of the work we did to showcase the impact of the NaliniKIDS program in video format —watch for yourself and read on to learn more about the process. In less than 4 minutes, this video provides an overview of the program experience from the organization’s perspective, supported by the anecdotes from the …

style guide

style guide

At many of the small businesses I’ve worked with, I’ve created a style guide for company communications. Without this intentional push, it is all too easy for customer-facing comms to be plagued with inconsistencies in punctuation and capitalization (to name only a few), which can negatively impact a user’s trust in the brand. To produce …