Content Design
For me, the heart of content design is distilling information down to what is most useful to the reader. In my work, I have had a lot of experience transforming loads of information and/or a complex process into something digestible so that a user is persuaded to make a purchase and/or follow a system to …
An important part of introducing a product is to assure users feel supported and excited to use the product. I like to make sure users understand the story of the product and how they fit into it (is the product something that helps them achieve their goals, or do they become part of a larger …
When I write, my goal is for the reader to wonder how I got in their brain and knew exactly what they were thinking and feeling. To accomplish this, I put myself in the user’s shoes: How do they think about the topic? What words do they use? What do they worry about? What gets …
I’m very proud of the work we did to showcase the impact of the NaliniKIDS program in video format —watch for yourself and read on to learn more about the process. In less than 4 minutes, this video provides an overview of the program experience from the organization’s perspective, supported by the anecdotes from the …